Brand Guidelines

Welcome to the official brand guidelines of the RYVALS brand and assets. This document is intended to educate anyone who is responsible for creating internal or external communications using the RYVALS brand. It is important that we all share a basic understanding of how and when to use our identity. These Identity Standards are intended to introduce you to the basic usage. We want to make it easy for you to integrate RYVALS in all media formats while respecting our brand and legal/licensing restrictions.

• The RYVALS logo should be prominent and visible in all visual communications.
• It should not be placed with another graphic or edited to create a new image.
• For legibility, keep the area around the logo clear.
• The RYVALS logo colors can not be changed or modified. Use only the provided official images.

Our logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Masterbrand logo and slogan.

Logo Versions

• The RYVALS Logo should be used mostly with the Cyan/ Aqua and Black colors.
• The RYVALS Logo can be used on dark or white image backgounds with high contrast between them.

Proportions

• The RYVALS Logo has a neat proportion of 1:1.8 width. These proportions were chosen carefully and they are not to be changed.
• The Icon has a perfect square proportion of 1:1 Square Ratio and acts as the Favicon as well.

Logo space and size

Clear Space

Clear space is the area surrounding the global signature and Icon that must be kept free of any elements, including text, graphics, borders, or other logos. The minimum clear space required for the preferred global signature is equal to "x", or the height and width of the RYVALS Icon.

Minimum Size

• Establishing a minimum size ensures there is no distortion to the RYVALS logo.
• The RYVALS logo should never be smaller than 160px in digital or 45mm in print.

Logo misuse

No Exception

• It is important that the appearance of the RYVALS logo remain consistent
• The logo should not be misinterpreted, modified, or added to.
• No attempt should be made to alter the logo in any way.
• RYVALS logo orientation, color and composition should always remain as indicated in this document, there are no exceptions.

A few examples of logo misuse.

Our Color Palette guideline

• The colors selected for the RYVALS signature logo reflect the company's values.
• The colors have been carefully chosen and are not to be altered in any way.

Primary Font

Digital Formats

Applications launching soon